Not long ago, I wrapped up a 5,000-word sales page for a client. And between kickoff calls, audience interviews, research, messaging development, outlining, and *finally* writing the thing… the whole process took me 36 hours and 49 minutes.Obligatory disclaimer: no, not all pages need to be that long. And no, not all of them need to take quite that much time. But many do! And when they do, the writing is only half the process. So, what goes on in those other 15+ hours? Well, here’s a rough...
2 days ago • 2 min read
A few weeks back, I found myself sitting on my aunt and uncle’s back porch listening to the birds when the conversation turned to pottery. You see, my aunt is a professional potter. And like any good business owner (hey, artists gotta eat too!), she’s constantly trying to crack the code on what makes people buy art like hers. My uncle – Mr. Computer Guy and ever the logical thinker – offered his theory: “to improve the aesthetics of their home.” My aunt and I both laughed. (Though if you’ve...
10 days ago • 2 min read
Here’s a rapid-fire “let’s make your website (or sales page) convert better” tip for you on this fine Thursday morning. It’s about your bio. You see, most bios do a perfectly *acceptable* job of explaining what someone does. And hey, they might even cover how they do it. But they still remain painfully generic with something like: “I’m a [title] who helps [audience] achieve [outcome].” Which sounds okay (ish)! Until you realize it also sounds like it could have been written by ~literally...
16 days ago • 1 min read
My 10-year business-iversary was this July, and I’m marking the occasion with a classic “10 lessons from 10 years in business.” Part 2 incoming below. Catch part 1 (lessons 1-5) here ICYMI! 6) Perfectionism will be the (second) death of you. [Wondering what the first is? I was being serious when I said to check out part 1 if you missed it. Link here ;-)] Hi, I’m Nicole Elliott, and chronic overthinking and/or agonizing may as well be my middle name. (Yes, I totally overthunk – not a word, I’m...
about 1 month ago • 4 min read
A few weeks ago, I was at Kit's Craft + Commerce conference and ended up seated next to the delightful Liz Wilcox at dinner. In case you don’t know Liz: she’s the Fresh Princess of Email, she’s built a multiple-six-figure business from a $9/month membership (goals fr), and she was on Survivor (yes, really!). At some point during dinner, she turned to me and said she was, I quote, “sick of people kissing up to her.” And that if I wanted the visibility, I could do a teardown of her famous...
about 2 months ago • 1 min read
I have an (embarrassing) secret, dear reader. I didn’t have a website for the first FIVE years of my business. (Do I think this was the right call? No. Do I recommend it? No. Would I do it again? Also no.) And then, when I finally got around to actually building one… it was, to put it generously, a jerry-rigged, thrown-together-on-Wordpress situation that I cobbled together just to have something up. It didn’t really communicate my value. It certainly didn’t communicate what made me...
2 months ago • 1 min read
Processing… processing… processing…processing…processing… ⚠️ Warning: information overload ⚠️ I’m a few days out from the end of Craft + Commerce, and this is what my brain feels like. For the uninitiated: Craft + Commerce is Kit’s annual conference for creators. Conveniently located right here in Boise, meaning I got to do things like hike my favorite trails with fellow attendees. Prove to people that Idaho has more than potatoes. And perhaps more importantly, walk bike & sleep in my own bed...
3 months ago • 3 min read
Hiya Reader! I’m off living my best life at Kit’s Craft + Commerce conference at the moment. (This introvert’s social battery has been diligently prepped and pampered beforehand, fear not.😅) So I figured, what better time to do a little roundup of the newsletters that seemed to resonate most with you all in the first half of 2026? (Yes, hate to be the bearer of bad news but we are, in fact, just about halfway through the year. I’m just as shocked and in denial as you are.) But before we get...
3 months ago • 1 min read
There’s a piece of copywriting advice that’s been floating around forever: Clarity is king. And don’t get me wrong, it’s still good advice. Clear copy outperforms clever copy almost every time, and there’s still plenty of copy out there that’s confusing, vague, and making nobody any money. But in this day and age? Clear is the floor, the bare minimum needed for copy. In a world where AI can churn out clear copy in seconds and seen-it-a-thousand-times templates exist for every offer under the...
3 months ago • 3 min read