The Quarterly Copy Pass is closing in... Alright, folks. The Quarterly Copy Pass closes tomorrow. If you opened this email up, my guess is that you’re still on the fence. And totally fair! (I’m a chronic overthinker myself, so I respect the process.) So my one job in this email is to help you make the right call, whichever way that goes. You know the “this is perfect for you if…” email that shows up at this point in every launch? We’re going to do it a little differently here. Because I don’t...
5 days ago • 3 min read
The Quarterly Copy Pass is closing in... Reader, I want to introduce you to my client, Susan. Susan is a graduate of Harvard. Harvard Law School. *And* a Rhodes Scholar (with a degree from Oxford – wowza!). Today, she’s a college admissions strategist who helps high school students get into the most selective universities in the world. Her students’ acceptance rates at those schools – including big hitters like MIT and the Ivies – are about 10x (!!) the national average. And get this: before...
5 days ago • 3 min read
Oh hey Reader. A little birdie (AKA my tagging system in Kit) told me that you *haven’t* grabbed a Quarterly Copy Pass yet. Since it’s closing in 2 days (or when passes sell out, and about half are already gone), I figured I’d pop into your inbox with the questions my passholders asked most before they took the plunge. Because hey, I want YOU to feel as good about your decision to join as I’ll be to have you in. And if you’ve been thinking about it, chances are at least one or two of these...
6 days ago • 4 min read
The Quarterly Copy Pass is closing in... Okay folks. I know what many of you are thinking: why bother with a copywriter or something like the Quarterly Copy Pass when you couuuuld just ask your friendly neighborhood chatbot to write, tweak, and edit your copy for you? So, let’s talk about it! Starting with a bit of honesty: if you were fully, 100% satisfied with your AI-generated copy, you probably wouldn’t have opened up this email. You’d just hit publish, watch the sales roll in, and move...
8 days ago • 3 min read
The Quarterly Copy Pass is closing in... “You know you have to keep, like, all 10 of your fingers on the bar for this work, right? Cue me: frozen mid-air, staring at my teammate like a deer in the headlights… as I realized that, yep, *I* was the problem. ~~~ I am, what one might call, an ~aspiring~ adult gymnast. (And by aspiring, I mostly mean my #1 goal each practice is to avoiding tweaking my getting-older-by-the-day neck or injure myself in a decidedly unimpressive way. Like, say,...
9 days ago • 3 min read
The Quarterly Copy Pass is closing in... Last year, I launched something that didn’t exactly go to plan. You see, what I realized is this: As much as I love digging deep into full, done-for-you copy projects, I also know that not everyone needs (or wants) a multi-thousand-dollar sales page or long-term retainer. Sometimes, what a business owner really wants is: Strategic copy feedback available as they need it A sharp second set of eyes on what they’ve already written Clarity + confidence...
10 days ago • 3 min read
Oh hey - look who made it to day 5 of my Beyond the Em Dash: The AI Tells Sabotaging Your Copy series. Three cheers for you, Reader! 🎉 Let’s close this one out with the sneakiest of the bunch, because this one can be wayyyy hard to catch in your own copy. (No matter how many times you reread it.) Tell #5: an overreliance on outdated + overused copy clichés and patterns. Not to get on my copy high horse (though let’s be fr, that’s literally what I’ve been doing all week), but AI doesn’t know...
15 days ago • 2 min read
The Quarterly Copy Pass is closing in... Yesterday, I promised you the answer to “okay, but what goes where on the page?” So let’s talk cohesion in your copy. (I know, I know "cohesion" ain't sexy. But you wanna know what is sexy? Earning more $$$ in your business. Cohesion in your copy helps with that. So, keep it scrolling, folks!) You can have allllllll the right elements in your copy. A clear headline… great testimonials… a compelling solution… tangible benefits… … but if those pieces are...
16 days ago • 3 min read
The Quarterly Copy Pass is closing in... Get in, Reader. We’re getting structural today. (Love you forever if you recognize the reference✨.) The last two “AI tells sabotaging your copy” have been pretty sentence-level – i.e, the specific lines, general phrasing, and overall ~vibes~ creeping into your copy. Today, we’re zooming out. Because today’s AI tell is all about copy that tries to promise *everything* but the kitchen sink. So, here’s the thing about AI: it will not stop you from using...
17 days ago • 3 min read
“Why do I feel like it just keeps spitting word salad at me?” “Initially, I think it sounds great. But then I look again and realize it communicates absolutely nothing.” “Oooo that’s a sexy sentence! But wait, what the heck is this even trying to say??” ~~~ Yesterday’s AI copy tell was copy that sounded like it could belong to anyone. Today’s is close kin: copy that’s pumped-full of vagueness, fluff, and generalities… ultimately *sounding impressive.* Until you try to figure out what it...
18 days ago • 3 min read