Reader, I want to introduce you to my client, Susan.

Susan is a graduate of Harvard. Harvard Law School. *And* a Rhodes Scholar (with a degree from Oxford – wowza!).

Today, she’s a college admissions strategist who helps high school students get into the most selective universities in the world.

Her students’ acceptance rates at those schools – including big hitters like MIT and the Ivies – are about 10x (!!) the national average.

And get this: before that, she was an environmental lawyer. She now uses those same skills to help her students "build their case" for admission, application essays included.

So if anyone is a talented writer, it’s Susan.

And yet, writing copy for her own business never came as naturally.

In her words when she first came to me:

"Despite years of trying, I’ve always known my copy could be stronger. I just didn’t know how I could improve it. After all, I’m a lawyer at heart, not a marketer! I know what I offer is extremely helpful for parents and/or students,,but I don’t feel that my copy is as compelling as it could be. Help! :-)” ​

Luckily, she found the answer to "more compelling copy" in the Quarterly Copy Pass.

"I love being able to have a professional take a look at my copy before I make it live. I’m only sorry I didn’t start working with Nicole earlier… now I want her eyes on everything! WWith Nicole's help,my message and copy are clearer and more compelling to my audience, while still keeping my voice.”

But while I won’t pass up the opportunity to share a client testimonial that makes me look good 😎, the real reason I’m sharing this story is because I want you to know that Susan isn’t an outlier.

Plenty of business owners who grab a Quarterly Copy Pass come with impressive credentials, deep experience in their field, and even writing-heavy backgrounds.

Yet, they still want a second set of eyes on their copy.

And they choose to bring it to me because it’s what I do for a living (and have for the last 10 years), and copywriting is a different craft from theirs.

(Hey, I even have a copywriting mentor who reviews my work from time to time. No one is immune to copy blind spots on their own stuff!)

Because ultimately, copywriting goes far beyond just writing.

➔ It’s buyer psychology.

➔ It’s messaging hierarchy (i.e., what your reader needs to see first, what comes next, and how it all builds together toward a persuasive argument).

➔ It’s capturing what makes you different + the full value of how you help your clients in a way that your reader can connect with.

➔ It’s getting inside your reader’s head, understanding how they make decisions, and making your message so clear and easy to take in that saying yes feels like the obvious next step.

So whether you’re a gifted writer but not a trained copywriter, a seasoned expert who *might* be just a little too close to your copy to see it clearly, or someone who’s just plain sick of second-guessing your copy before you hit publish…

…the Quarterly Copy Pass closes tomorrow night (Oct 6 at 11:59 PM MT), or when the last passes go. [Less than half left]

Can’t wait to take a look at what you’ve been working on!

~Nicole

P.S. Not a natural writer? You’re welcome to a Quarterly Copy Pass, too.

Some people come to me as decent writers, and others come openly hating it.

You don’t have to love it (or even be good at it). A rough draft, an outline, or an AI-assisted first pass is plenty to start with.

So wherever you’re at, if you know your copy could be doing more of the heavy lifting and you want a strategic look at what’s working and what isn’t (+ clear feedback on how to fix it)...

​The Quarterly Copy Pass is ready for you here.

P.P.S. Totally unrelated to the launch, and I know it breaks the usual “one CTA per email” rule (though rules are meant to be broken occasionally, if you ask me ;-).

But if you’re the parent of a high schooler eyeing a highly selective college and want to give your student the best possible chance at being accepted, you HAVE TO talk to Susan.

Hit reply and let me know that’s you, and I’d be happy to connect you two.

Nicole Elliott Human-First Conversion Copy & Messaging Strategy Non-salesy sales copy that sells w/out the sleaze   hello@nicoleelliott.co www.nicoleelliott.co

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