“You know you have to keep, like, all 10 of your fingers on the bar for this work, right?

Cue me: frozen mid-air, staring at my teammate like a deer in the headlights… as I realized that, yep, *I* was the problem.

~~~

I am, what one might call, an ~aspiring~ adult gymnast.

(And by aspiring, I mostly mean my #1 goal each practice is to avoiding tweaking my getting-older-by-the-day neck or injure myself in a decidedly unimpressive way. Like, say, tripping over a mat. Which has totallyyyyy never happened.)

In my pursuit of ~aspiring~ adult gymnast greatness, last year I got myself a pair of “grips.”

i.e., those weird-looking, buckled contraptions that Real Gymnasts wear on bars to protect their hands and make swinging ‘round and ‘round easier.

The problem? I hated them with a passion at the very beginning.

Why can’t I feel the bar? Why are my hands getting stuck?? Am I about to fly off and plummet to my death??? Why does everyone else seem to like these little torture devices so much????

Cut back to my deer-in-the-headlights moment.

I was grumbling about my new grips (again) as I hopped up to the bar. My teammate watches me do a skill, tilts her head, and says:

“Uhhh Nicole… I don’t think you’re actually putting all of your fingers on the bar.”

YOU GUYS. IT’S ME. I’M THE PROBLEM. Apparently I was, with an abundance of undeserved confidence, boldly trying to spin all the way around the bar with less than half the required fingers. 🤦‍♀️

And if my teammate hadn’t pointed it out, I probably would’ve kept flailing around two-fingered forever. It took her outside perspective for me to finally see what I couldn’t on my own.

And this, my dear reader, is what often happens with your copy.

(Oh, you thought you’d just get away with just a nonsensical gymnastics fail in this email? Think again, friend. It’s copy time!!)

Because when you’ve been staring at your own website, sales page, or launch emails for hours (days? weeks?!), it’s hard to see the fuzzy spots, the missed opportunities, or the “ohhh THAT’S why people aren’t clicking” moments.

That’s where having a set of outside eyes – who have been doing this professionally for 10+ years, I might add! – can fix what you can’t see on your own.

Which is why I created the Quarterly Copy Pass.

With the QCP, you get ongoing, flexible feedback on whatever piece of copy you’re working on – that sales page that’s not converting the way it should, a services page you can’t stop tweaking, an email you can’t quite get right.

So if you’ve been second-guessing your copy – or find yourself worried it’s losing you sales – maybe what you need isn’t more time staring at the page.

Maybe what you really need is the outside perspective to help you catch those copy blind spots (+ show you how to fix 'em).

And that's when you need the Quarterly Copy Pass.

Limited spots for the quarter (there were 8 left when I wrote this, but there may be even fewer by the time this actually lands in your inbox!). Closing next Tuesday or when Passes sell out.

Can’t wait to help you nail the landing on your copy!

(And sorry not sorry for that cheesy gymnastics pun 🤸‍♀️ )

~Nicole

P.S. Wondering what a second set of eyes from a senior-level copywriter on your copy can get you?

As my client Sabrina would put it, more conversions, more confidence hitting send, and, in one case, literally double the sales.

Here’s what she had to say in her own words ⤵

​Here's that link to check out the Quarterly Copy Pass once again.

P.P.S. Still here? Then you *might* have noticed that this email looks familiar. (Alas, you did in fact get this once already this week WHEN I REALLY DIDN'T MEAN TO SEND IT)

THANK YOU to everyone who responded kindly while I was mid-freakout about it. Y'all the real deal! ⤵

Nicole Elliott Human-First Conversion Copy & Messaging Strategy Non-salesy sales copy that sells w/out the sleaze   hello@nicoleelliott.co www.nicoleelliott.co

Unsubscribe | Update your profile | 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246