I sent a voice note to a friend a few weeks back that I’m pretty sure would get me judged by most people…
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So naturally, I’m going to share it with you all today.
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Here’s the slightly simplified version for your reading pleasure.
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​“Can I just tell you a short story about how much of a cheapskate of I am?
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So once a month, two friends and I have this very cute little philosophy club. Today is philosophy club day, and we’re meeting at a cafe.
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BUT.
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​Earlier this morning, I was making my little mushroom coffee with protein in it at home – as one does – and I had a decision to make.
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Because it’s the weekend, I was like… ooooooo, maybe I can treat myself and use *real* milk instead of whatever dairy knockoff I’ve been using lately. ​
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However.
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I try to limit myself to one milk-based beverage per day (unless I’m ready to fully commit and bring out the Lactaid pills).
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And then I remembered I’m going to a cafe later. And cafe coffee is already expensive. And they REALLY get you when you add oat milk.
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So I was like, okay: I’m not paying an extra dollar for alternative milk (it’s the principle of the thing, you see). I’ll just get regular milk there.
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Which means… I should NOT use real milk in my semi-pretentious mushroom protein coffee right now because then I’d be above my one-real-milk-per-day limit.
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So essentially, I have altered my entire weekend morning coffee routine…
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…based on the fact that it might save me an extra dollar later.
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Or maybe two dollars? I’m not actually sure.
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​All I know is I went to a cafe shop near my coworking space down the road with a friend, we both got oat-milk-based coffee drinks, the total was like $15, and I never recovered. ​
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Anyway, this is getting a little derailed. Bye.” ​
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~~~
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For better or worse, this is a fairly accurate representation of what it’s like inside my brain.
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Not the cheapskate-y-ness of it all. But rather, the tendency to take a very small, seemingly insignificant detail… and turn it inside-out, upside-down, and every which way in my brain… until I’ve somehow created a full-blown internal logic spiral out of it that I continue to dwell on for years to come.
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As a quick heads-up: this is basically what happens when I look at people’s copy.
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I’ll pick up on the small, oft-overlooked details…
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Follow the thread a little further than most people would (or, realistically, should)...
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And pinpoint exactly what is – and isn't – working in the copy.
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​(Consider this to be the copy equivalent of rearranging your entire morning… to strategically save a dollar.) ​
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Anyway, come check out my next Quick Copy Clinic if you'd like to get a taste of what it's like to have this kind of thoughtful (and borderline excessive) attention to detail on your copy.
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Chat soon ☕✍️☕
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~Nicole
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​P.S. I’ll try not to apply the same level of analysis to your coffee + dairy decisions. Your copy, however, is fair game.

Nicole Elliott Human-First Conversion Copy & Messaging Strategy Non-salesy sales copy that sells w/out the sleaze   hello@nicoleelliott.co www.nicoleelliott.co