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Liz Wilcox said I could
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A few weeks ago, I was at Kit's Craft + Commerce conference and ended up seated next to the delightful Liz Wilcox at dinner. In case you don’t know Liz: she’s the Fresh Princess of Email, she’s built a multiple-six-figure business from a $9/month membership (goals fr), and she was on Survivor (yes, really!). At some point during dinner, she turned to me and said she was, I quote, “sick of people kissing up to her.” And that if I wanted the visibility, I could do a teardown of her famous membership sales page. No filter or kissing up required. So I took her up on it. (I mean, who am I to say no to the Fresh Princess of Email??) What’s interesting about Liz’s sales page is that it’s already pretty dang strong. (I mean, how many of you reading this here have already been sold into her membership from it?) Which means I had to dig quite a bit deeper than the surface-level “common copy mistakes” feedback. Here’s what I got into:
Click here or below to watch the “no kissing up allowed” teardown. ⤵ And if you’d like this kind of “no kissing up allowed” feedback on your copy… Then the Quarterly Copy Pass is for you! Closing for the quarter at the end of the week(end). ~Nicole
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Nicole's Notes | A Newsletter by Nicole Elliott
Join the weekly (ish) newsletter for business owners who want their copy to sell without the sleaze, excessive sales pressure, or disappearing into the AI-flavored sea-of-sameness. Served alongside embarrassing personal stories, the occasional (okay fine, *frequent*) existential crisis, and at least one parenthetical aside per email.
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The Quarterly Copy Pass is closing in... Reader, I want to introduce you to my client, Susan. Susan is a graduate of Harvard. Harvard Law School. *And* a Rhodes Scholar (with a degree from Oxford – wowza!). Today, she’s a college admissions strategist who helps high school students get into the most selective universities in the world. Her students’ acceptance rates at those schools – including big hitters like MIT and the Ivies – are about 10x (!!) the national average. And get this: before...
Oh hey Reader. A little birdie (AKA my tagging system in Kit) told me that you *haven’t* grabbed a Quarterly Copy Pass yet. Since it’s closing in 2 days (or when passes sell out, and about half are already gone), I figured I’d pop into your inbox with the questions my passholders asked most before they took the plunge. Because hey, I want YOU to feel as good about your decision to join as I’ll be to have you in. And if you’ve been thinking about it, chances are at least one or two of these...